TOKYO — K-beauty’s rising clout took physical form in a chandelier-lit ballroom in Tokyo, where Korean beauty took home the gold at a beauty awards ceremony hosted by Qoo10 Japan, an e-commerce ...

K-beauty is strong in the local Japanese market. As Millennials and Gen Z consumers in Japan (born from the late 1980s to the early 2000s) seek to try Korean cosmetics that went viral on social media ...

Last month, Japan's largest beauty select shop, Atcosme Tokyo (@come TOKYO), was bustling with a long queue of people waiting to enter the popup store for the Japanese beauty brand Yunth. Located in ...