Modelo's story is one of quiet persistence and cultural pride. The brand began in Mexico and grew far beyond its borders, not necessarily through flash or hype, but instead through steady ...

Modelo Especial held its title as the top-selling beer on a dollar basis in the U.S. for the second month in a row in June. The Mexican lager has generated more dollars than any other beer brand in ...

America’s top-selling beer is no longer American. Modelo Especial, the Mexican lager brewed near Mexico City by Constellation Brands, became the top-selling beer in May, overthrowing Bud Light from ...

If you’re a beer brand, football season is serious business. But the nature of official sponsorships and brand partnerships means there’s only so much room on the NFL roster. One approach is to focus ...

For the first time in over two decades, Bud Light recently lost its title as the best-selling beer in America. Amid ongoing controversy and conservative backlash from a partnership with TikTok ...

Bud Light last month fell from its spot as the top-selling beer brand in the U.S. for the first time in more than two decades amid the ongoing fallout among conservatives over its partnership with a ...