A lot of organizations like to say publicly that “the client comes first.” It’s the right thing to say. It’s the easy thing to say. But using that statement to guide the way your organization operates ...

[The second in a three-part series by Denise Nix on applying proven journalistic principles to legal marketing content.] Blogs. Articles. Alerts. Releases. Content marketing. Thought leadership.

Vic, what does it mean to be able to write in the inverted pyramid style? It means putting the most important stuff at the top of the story and the least important stuff at the bottom. The inverted ...