A classification technique called Learning to Rank (LTR) is used to perfect search results based on things like actual usage patterns. LTR isn’t an algorithm unto itself. The actual ranking is often ...

An internal Google document leak reveals the secrets to ranking in Google Search. Credit: Beata Zawrzel/NurPhoto via Getty Images The key to online success is usually dependent on one major factor ...

Understand how the Bing search engine works – from its "core blue link algorithm" to rich elements, the dedicated teams managing each feature, and more. It is safe to assume that Bing and Google are ...

Google has said that its most recent major search update, the inclusion of the BERT algorithm, will help it better understand the intent behind users’ search queries, which should mean more relevant ...

A webpage displayed in the search engine results pages (SERPs) consists of a title, a URL breadcrumb and a one to two sentence description of what the webpage is about. That last part is called a ...

Have your organic search rankings dropped suddenly, even though you haven’t changed anything about your SEO approach? You may have the latest changes in Google’s algorithm to thank for that, ...

When Google unveiled AI Overviews last year, online publishers worried that the AI-generated blurbs in the top spot of search results would spark precipitous declines in traffic and gut the business ...