We asked 11 academic experts to share the book that challenged their assumptions and changed their thinking in a lasting way.

A lot of ink has been spilled on the question of what will ultimately win: the scientific method, an approach to learning about the world by coming up with theories and testing those theories against ...

There continues to be a lot of buzz around marketing performance optimization and testing. Justifiably so. Technology is helpful with this, of course, but it’s non-technical expertise that really ...