Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...

Predictive analytics is not about gazing into a crystal ball – it's about intelligently using the information you already have to make accurate predictions as to your customers' future behaviour and ...

Wiland adds Neural Net modeling to enhance predictive analytics, uncover new audiences, and drive stronger marketing performance.

In a B2B marketing context, predictive analytics involves the study of past activity to predict future buyer behaviour. There is mounting evidence that marketers using it outperform those relying on ...

Businesses have been clamoring for ways to incorporate data analytics into their operations for years. The rise of digital products has made it easier than ever to collect information about customers ...

In 1999, Bill Gates’s book Business @ the Speed of Thought predicted technology like the internet, email, and desktop business programs would transform industries. Gates argued that these tools should ...

Energy needs don’t always align with expectations. But predictive analytics is helping companies reduce their energy footprint and improve forecasting of how much power they will need at a given time.

The construction industry has always faced one persistent challenge—cost overruns. Budgeting for planned projects shows that ...

The world is digitizing with increasing speed, and global interconnectivity is rising right along with it, generating abundant data. This data can facilitate more intelligent business decisions and ...

Have you ever been prospecting and wished you could read minds to know exactly who’s ready to sell? While telepathy isn’t an option, predictive analytics will get you pretty close. Predictive ...