Q: What was your reaction to winning the award? Kathy: We’re so appreciative about it because B2B marketing is so different from B2C, and B2B has made strides over the past few years, especially at UL ...

Why focus purely on moms? They account for more than $2 trillion a year in spending in the U.S. — it’s a very powerful market. My two little boys taught me about the incredible consumer power of moms.

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Hiring the right person for any position is key to running a successful business. That's why it's critical to ask all of the right questions during the interview process. In this video, Entrepreneur ...

Michael Doolin has worked in HR for 36 years at companies such as PwC, British Airways, and DPD. He said there are signs that can suggest an interview went well, but preparation is more important.

Executives said the interview, conducted by the morning show anchor Tony Dokoupil, had fallen short of network editorial standards. By Michael M. Grynbaum and Benjamin Mullin CBS News on Monday ...