Digital Island Communications, a Houston-based technology firm, plans to begin testing a business designed to enable travel agents to buy leads on the Internet. Digital Island began three weeks of ...

The traditional troika of Internet lead generation - organic search, Pay-Per-Click, and portals - are all designed to keep us off balance. Organic search engine optimization techniques change almost ...

Lead generation in the insurance field has become a robust business over the last decade as competition increases and the market place remains stable or shrinking. The advent of sales on an electronic ...

The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential clients to ...

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

Since its launch in 2021, Google’s Performance Max (PMax) campaigns have revolutionized how we approach cross-channel advertising. But while this AI-powered campaign has been a game-changer for many, ...

Your website is the key to your internet lead generation. This is digital marketing 101: without a website, you aren’t going to get very far generating leads online. Don’t have one? Head over to ...

Your medical practice is struggling to attract patients. You’ve purchased an ad in the phone book, secured a slot in the local paper, and handed out leaflets in the community. You continue to deliver ...