Consumers may enjoy window shopping, but like leafing through a fashion magazine, they seldom really stop and look closely. TBWA Hakuhodo received a brief from its client United Arrows Green Label ...

NEW YORK — Ralph Lauren is giving new meaning to the concept of window shopping. Beginning today, customers can purchase apparel 24 hours a day, seven days at week, with the touch of their fingers, ...

Creating an interactive digital window display that can connect with smartphones of consumers walking by can be more complicated than it looks. A while back, Adidas created a pilot interactive display ...

If you're on a sightseeing tour in a bus, you really don't want to be looking away from the passing attractions to Google them on your smartphone. The AR Interactive Vehicle Display is intended to ...

United Arrows, one of Tokyo's largest apparel stores, has created an interactive mannequin window display which mimics the movements of window shoppers, capturing the attention of media and consumers ...