Today’s marketing and ecommerce leaders know that video is a critical component of any content strategy. After all, retailers using video in product detail pages (PDPs) can see conversions increase by ...

Intense competition and consumers’ growing awareness of promotion have made a modern marketer’s job challenging. Content that could have worked wonders until recently may now fail to attract attention ...

Matthew is Founder and CEO of The DVI Group, a strategic communications agency that reimagines business video for brands around the world. Video is powerful — interactivity, even more so. Interactive ...

Keeping your students engaged in lecture can be difficult at the best of times. Poorly created videos can be distracting and may cause student learning to suffer. When students view your videos, they ...