(Editor's note: In today’s printing industry, the concept of innovation is wide in definition, but rather narrow in its goal. Leading companies have grasped many tools to define themselves, increase ...

ONLINE — The Foundation for Agricultural and Rural Resources Management and Sustainability (FARRMS) will host a free, ...

Intense competition and consumers’ growing awareness of promotion have made a modern marketer’s job challenging. Content that could have worked wonders until recently may now fail to attract attention ...

MARKETING-INTERACTIVE is proud to announce the launch of the inaugural Content 360 Awards, a new initiative designed to ...

Today’s marketing and ecommerce leaders know that video is a critical component of any content strategy. After all, retailers using video in product detail pages (PDPs) can see conversions increase by ...

Since 2019, total B2B ad spend within the U.S. has almost tripled, with 2024 spend projected at more than $20 million. This unprecedented growth, fueled largely by industry shifts toward E-commerce, ...

Video remains a dominant force in consumer engagement, solidifying its role as an essential tool for brand storytelling. From short-form social clips to immersive long-form content, video shapes how ...

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.

The demand for visually engaging material has never been higher. For marketing professionals and business leaders, swiftly creating and deploying visual content isn't just a trend but a necessity to ...

When it comes to digital marketing, it sometimes feels like everything’s been done before. Browse YouTube or scroll through TikTok on any given day, and you’re likely to see the same formats over and ...

Jon Mowat runs Bristol-based video production company, Hurricane Media. As a former BBC documentary filmmaker, he now uses his storytelling skills to help brands, both local and international, connect ...

Two trends that have accentuated the importance of video marketing occurred over the last couple of decades and the last couple of years, respectively. The first pertains to the adoption of ...