For years, interactive CTV advertising was the star of industry demos, like the kind attendees of the Consumer Electronic Showcase saw all up and down the Las Vegas strip this past week. But although ...
Feature allows advertisers to transform a single TV commercial into variants based on ZIP code or specific state without creating multiple creative assets When you purchase through links on our site, ...
At IAB NewFronts 2025, Samsung Ads, the advanced advertising division of Samsung Electronics, called on brands to go beyond the status quo and unlock the full performance potential of CTV. Kicking off ...
A launch announcement came on Halloween, but it wasn’t until November 10 that it gained widespread attention — and a watchful eye — from the broadcast media industry. One of the “Big Tech” Goliaths ...
Vibe.co takes the best TV advertising services today and blends traditional television reach with online streaming service ...
Historically speaking, Amazon does not have a reputation for playing nice with local businesses – not as a competitor in the retail landscape, at least. But as a seller of ad inventory? That offers up ...
When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The launch builds on its ongoing efforts to offer brands innovative advertising opportunities.
Connected TV (CTV) continues to push the boundaries of innovation, and honestly, are we even surprised? Whether consumers are deep into the latest season of “Dexter,” catching up on “It’s Always Sunny ...
~ Partnership Expands Super League’s Playable Media Solutions for Global Brands Across Proven, High Volume Advertising Channels, Enabling Future Growth and Further Revenue Diversification ~ SANTA ...
A new study from Roku, Dentsu and Luth Research suggests that while most streaming viewers appreciate ads that reflect their interests, that alone isn’t enough to grab their attention, let alone drive ...
While shoppable ads are gaining traction and were a clear focal point during this year’s NewFronts/Upfronts, shopping on CTV isn’t the same as shopping on mobile or desktop—and treating it that way ...
Why is this important? This partnership signals that TV is evolving from passive viewing into an interactive gateway that will blend entertainment, shopping, and personalization into one seamless ...
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