This story was originally published on Restaurant Dive. To receive daily news and insights, subscribe to our free daily Restaurant Dive newsletter. Whataburger will add playful packaging and toys to ...

Innovative technology is transforming the packaging industry, as Immertia, a tech start-up, introduces an AI-powered concept that turns ordinary product packaging into an interactive experience for ...

LOS ANGELES—June 6, 2011—Superior Lithographics, California’s leading large-format packaging printer, has launched FirstTouch, an all-in-one interactive packaging solution that slashes the costs and ...

The appeal of QR codes has exploded in recent months. Consumers simply scan the QR code with any smartphone, and are brought directly to a mobile Internet site with special promotions and other ...

“With the original Oculto packaging, we focused on creating a truly innovative bottle with a host of discoverable elements – everything from hidden messages on the back of the label to eyes that ...

SHEFFIELD, England, April 8 (UPI) --In the near future, shopping or using products may include video or interactive content displaying on screens attached to packages, according to researchers in ...

GEELONG, Australia, June 10, 2021 /PRNewswire/ -- Interactive, storytelling packaging will become a reality for the craft beer industry this year, with the release of Beerscans, an augmented reality ...

Virtually all brands face the threats of counterfeiting and gray market trading. And no industry feels the pain more than pharma. The personal and public health concerns are huge, as is the economic ...

Ottawa, Nov. 24, 2025 (GLOBE NEWSWIRE) -- The global packaging 4.0 market, which had already reached a significant valuation in 2025, is projected to continue its upward trajectory through 2034, ...

The pandemic has challenged the consumer industry in unprecedented ways and for consumer brands, it has made two problems particularly acute: First, the need to connect more directly with consumers ...

In the context of modern manufacturing, the role of packaging extends far beyond its traditional function of protecting products. Packaging has become a critical driver of innovation, influencing ...