Though that doesn’t mean they’ve left behind where LEGO really stands out. That’s playing. They’re toys after all and the ...

In LEGO's new Star Wars Smart Play sets, the designers merged their traditional brick builds with interactive media. These new sets are motion sensitive and color sensitive, and they respond to a ...

Plumber. Adventurer. Icon. Over 40 years since his debut in the Nintendo arcade title Donkey Kong, there's still no-one quite like Mario. Streets have literally been named in his honour. He's appeared ...

BILLUND, Denmark & LAS VEGAS, Nevada — The LEGO Group unveiled LEGO SMART Play, a new interactive platform set to transform the way children and families build and play with LEGO bricks. The ...

LEGO is releasing its most anticipated builder collection yet, and fans are eagerly waiting to get their hands on the new Star Wars SMART Play Series. New from LEGO are seven Star Wars SMART Play Sets ...

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

The NASA Artemis Space Launch System is completely out of stock on lego.com and the same set is being sold for $259.99 at Walmart. What might’ve sounded like a lost cause is actually the opposite- but ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Starting at $39.99 for the Luke’s Landspeeder set, the new Lego ...

LEGO’s Luigi & Mach 8 (72050) is another must-buy for fans, and a major improvement on the superb Mario-themed set that came before it.