Email is one of the most profitable marketing channels. It gives a better return for each dollar spent compared to other channels. In fact, according to Litmus, for every dollar that marketers spend ...

Imagine your inbox is no longer a hodgepodge of personal messages, replies, announcements, alerts and commercial messages you must scroll through endlessly. Instead, your inbox has become interactive ...

Ecommerce is more competitive than ever, so your emails need to work harder by being more fun. In a sea of special offers and near-identical services, something happier, zanier and unexpected makes ...

The perfect email marketing agency makes all the difference in connecting with your audience and driving real results. Today’s leading agencies go beyond simply sending emails—they help you reach the ...

This is the year of interactive email. That's the premise of an article in Skyword. What's interactive email? It brings interactive elements,(from “clicking to on-page actions like adding a product to ...

Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still improvements to be made — or fresh opportunities to be found. Retailers tempted to put the ...

Return Path has created an interactive game filled with tips on email deliverability. This “workday diversion” lays out best practices for email deliverability, according to MarketingProfs.