Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.

Viewers aren’t just watching streaming content anymore; they’re living in it. And while they’re streaming, they’re telling us ...

You’re about to see big changes in the online ads that appearing alongside your favorite websites, because the standards organization overseeing web ads has just approved new guidelines for the first ...

In an era where consumer attention is fleeting and digital content saturation is at an all-time high, marketers are searching for ways to create more engaging, interactive experiences. Traditional ...

NEW YORK—Samsung Ads has debuted a new interactive advertising format, Creative Canvas, that helps automate and deliver interactive ads. That makes Samsung Electronics the first television ...

ENGLEWOOD, Colo.—In a bid to improve the effectiveness of connected TV advertising, Dish Media has announced that it is working with BrightLine to provide interactive ad units on live and on demand ...

AUSTIN, Texas--(BUSINESS WIRE)--KERV, a leader in video analysis, performance and monetization, today announced a strategic partnership with VIZIO (NYSE: VZIO) to expand its interactive connected TV ...

MGID, the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased ...

If you are a marketing professional, you likely spend much of your time thinking about lead generation. Lead generation was cited as the number one challenge by 61% of marketers in a 2022 HubSpot ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Digital advertising had a wild ride in 2020, plummeting in value when the pandemic hit then ...

David Ciccarelli is the founder and CEO of Voices.com, the largest marketplace for audio and voice-over products and services in the world with over one million business and voice actor registered ...

In the last year or so, the podcast advertising industry has turned a corner. According to the Interactive Advertising Bureau (IAB) and PwC’s 2021 U.S. Podcast Advertising Revenue Study, the next two ...