NEW YORK--(BUSINESS WIRE)--FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today the availability of four new interactive Connected TV (CTV) ad ...

One of the early adopters of interactive video in advertising was European correction fluid brand Tipp-Ex, whose dynamic “Hunter Shoots A Bear” was a fourth wall-demolishing meta-ad with as many ...

Buffalo Wild Wings is leveraging interactive mobile video to extend its TV advertising efforts – and give consumers a chance to play with their food. The casual dining and sports bar chain worked with ...

ENGLEWOOD, Colo.—In a bid to improve the effectiveness of connected TV advertising, Dish Media has announced that it is working with BrightLine to provide interactive ad units on live and on demand ...

Every time Patrick publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...

Interactive video ads drive a 47% gain in time spent with a marketing message compared to a non-interactive ad, according to a study from Magna, a media strategy group of ad giant IPG Media Lab.

It’s electric (boogie woogie woogie). The Southern California and San Diego Toyota Dealers Associations had a new car to sell: the 2023 Toyota bZ4X, an electric SUV. In Southern California, you’d be ...

No matter who wins on the football field, the XLIV Super Bowl will be remembered for reflecting the changing advertising scene and the growing importance of interactive media. It could be the first ...

Video distributors are still trying to build new ways for viewers to interact with the videos that they’re watching online. The latest is AOL On*, which is launching a new video ad unit that is ...

The Interactive Advertising Bureau doesn't like how tens of millions of people use ad-blocking software. IAB's general counsel has a counterattack: block the blockers. Stephen Shankland worked at CNET ...

Hulu lets its subscribers choose the show they want to see. Now the video-streaming service is increasingly letting users choose to respond to certain commercials right away. A commercial from Sleep ...

This story was written by Tameka Kee. Now that 2008's finally closed out, we get a better read on the state of the market in terms of M&Aand Petsky Prunier's latest Deal Notes report (via ClickZ) ...