SERP analysis coupled with your keyword research is a staple of any modern SEO campaign. Analyzing search intent is already a process within this. But when it comes to SERP analysis, all too often I ...

Classifying queries based on the classic search intents is no longer as effective as it used to be. Today, SEOs who want to understand search intent should be closely analyzing micro intents. This ...

Optimize upper-funnel content to capture awareness, mid-funnel content to drive consideration, lower-funnel content to convert. One page, one keyword, one intent. But with the rise of ChatGPT, ...