With profits sinking and expenses going through the roof, mailers looking to catch a break can save money by making the most of the U.S. Postal Service's latest technologies — and doing some smart ...

The U.S. Postal Service, which is seeking ways to boost the appeal of direct mail for marketers in a changing technological landscape, is considering including scannable codes on advertising mail. It ...

Does a QR Code add value to direct mail? Well, yes it can. However, before you go put a QR Code on every direct mail piece you send out let’s discuss what works and what does not. Before you even ...