In the 21st century, people may learn about your business on social media, your website, via radio, TV or billboard ads – and that's not even all the possibilities. All these different marketing ...

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

During my holiday shopping, I purchased about 80% of my gifts online. However, I did not just hop on Amazon or other sites and make my purchases. For my fashionistas, I spent time on Pinterest ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

Integrated marketing communications is critically important for a successful product launch in your business. It involves the consistent communications of information about a product using ...

Marketing experts share their strategies for developing a successful marketing campaign in today's multichannel, mobile, social-media-driven world. Today, marketers have more choices than ever ...

There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message. And when businesses use these campaigns, they see ...

Access of our Integrated Marketing Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO ...

Today, marketers have more choices than ever regarding how and where to promote or advertise products and services. In addition to traditional methods, such as print advertising and direct marketing, ...