It’s usually a sign of what is integrated marketing communication, or IMC. Think of it like a well-rehearsed band, where every instrument plays its part to create one clear song. This guide is here to ...

Integrated marketing communication (IMC) combines different media to improve the results of marketing campaigns. As MMC Learning describes it, each promotional tool should work in harmony with the ...

It's a question that's been asked many times: If all of your friends jumped off of a bridge would you? From major corporations to small businesses, jumping on a new trend without consideration for the ...

Forbes contributors publish independent expert analyses and insights. Shama Hyder is CEO of Zen Media, a b2b PR and marketing firm. Today’s marketers find themselves in an incredibly complex ...

There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message. And when businesses use these campaigns, they see ...

In the first two articles of my luxury search marketing series, we discussed the consumer mindset, what motivates and drives shoppers to purchase, and then the strategies and tactics that can be used ...

The expression "marketing and communications" is often used to denote all facets of a company's marketing process, including communication. In reality, marketing is an umbrella concept and ...

Today, marketers have more choices than ever regarding how and where to promote or advertise products and services. In addition to traditional methods, such as print advertising and direct marketing, ...

AUSTIN, Texas & NEW YORK--(BUSINESS WIRE)--We are pleased to announce today that The Next Practices Group (NPG) has invested in Bliss Integrated Communication (Bliss), joining forces to build a ...

PatientHub Replaces Salesforce and HubSpot for Marketing and Sales Process Management at ClinicMind ClinicMind reduces the complexity and cost of its Marketing and Sales operations by replacing both ...