During my holiday shopping, I purchased about 80% of my gifts online. However, I did not just hop on Amazon or other sites and make my purchases. For my fashionistas, I spent time on Pinterest ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Companies that regard integrated marketing communications as a management function can organize the various marketing and communication activities under one leadership. The marketing communications ...

At a time when consumer landscapes are shifting more rapidly than ever before, budgets are continually being evaluated, and marketing is under scrutiny. Communication and collaboration are vital. CMOs ...

In the 21st century, people may learn about your business on social media, your website, via radio, TV or billboard ads – and that's not even all the possibilities. All these different marketing ...

Today, marketers have more choices than ever regarding how and where to promote or advertise products and services. In addition to traditional methods, such as print advertising and direct marketing, ...

Integrated marketing may not be the newest, shiniest concept, but it’s one that marketers should embrace and invest in (if you haven’t already). If growth and message consistency are important to your ...

Brands need to start combining influencer marketing and branded content under a unified strategy. Influencer marketing and sponsored content are not new concepts. Celebrity product endorsements date ...

Access of our Integrated Marketing Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO ...

In the first two articles of my luxury search marketing series, we discussed the consumer mindset, what motivates and drives shoppers to purchase, and then the strategies and tactics that can be used ...