We all know that from a marketing perspective, financial services fall within the category of intangibles. According to Webster, an intangible is something that is “incapable of being touched.” That's ...

It's been called "selling the invisible"—delivering intangible services as a core "product" offering. Law firms, management consultants, IT services and telecom providers, architectural groups, ...

Vishal Desai, author of Services Marketing Essentials, is an experienced sales and marketing professional. Vishal Desai is also the author of Sales Marketing Essentials You Always Wanted To Know by ...

Australians could soon pay more for streaming services, app downloads and e-books as part of a tax overhaul that could see GST charged on "intangible" products, as well as online shopping. Claire ...

IBM is currently trying to figure out how best to invest its large R&D budget in a world that revolves around intangible services as opposed to tangible products. In an excellent piece in Technology ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. A buddy of mine recently purchased a new vehicle. He ...