When marketing your business offerings, it's critical to understand the problems your consumers are facing and specify how you're the right company to help solve them. However, things begin to get ...

We all know that from a marketing perspective, financial services fall within the category of intangibles. According to Webster, an intangible is something that is “incapable of being touched.” That's ...

Vishal Desai, author of Services Marketing Essentials, is an experienced sales and marketing professional. Vishal Desai is also the author of Sales Marketing Essentials You Always Wanted To Know by ...

IBM is currently trying to figure out how best to invest its large R&D budget in a world that revolves around intangible services as opposed to tangible products. In an excellent piece in Technology ...

When products are commoditized, manufacturers must compete on services, business models and intangible dimensions of their value proposition. In many cases, intangibles are tie breakers when customers ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. A buddy of mine recently purchased a new vehicle. He ...