It's old hat by now to say “you are the product” on social media. Often, that bon mot is used to explain why social media is free to access. But that’s just barely scratching the surface. After all, ...

In a new Web3 study, Publicis Groupe digital agency Razorfish seeks to understand consumer behavior surrounding virtual goods, finding that 71% of respondents see virtual goods as a luxury item and ...

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WIPO Director General Francis Gurry says intangible capital determines success in the marketplace. "Intellectual property, in turn, is the means by which companies secure the competitive advantage ...

The Ninth Circuit ruled NFTs are “goods” protected by trademark law, as they function as digital products and branding tools. This decision could influence future NFT trademark cases. The United ...