OLDWICK, N.J.--(BUSINESS WIRE)--AM Best will host a joint presentation with the Insurance Marketing & Communications Association (IMCA) CMO Council, titled, “By the Numbers: What Insurance Marketers ...

Eighteen independent marketing organizations have applied for a special exemption to sell fixed indexed annuities under the Department of Labor’s fiduciary rule, records show. The rule takes effect ...

Let's be real: Nobody enjoys buying insurance—from car to home to health... Buying insurance is a reminder to consumers of what can go wrong in their lives, and complicated products don't make ...

Video playback is now available for AM Best’s joint presentation with the Insurance Marketing & Communications Association (IMCA) CMO Council, titled, “By the Numbers: What Insurance Marketers Should ...

As an auto insurance marketer, what you don’t know about your customers can hurt you. Fred Dimesa Traditional targeting methods often fail to provide an in-depth understanding of prospects, making it ...

Economic strains present challenges to industries across retail, travel, real estate and other areas, putting marketing teams in an interesting position. Many now face reduced budgets or additional ...

Direct marketing for the insurance sector is a marketing method used to generate leads for insurance agents. According to the Direct Marketing Association, insurance marketers spent $6.81 billion on ...

A study from the Chief Marketing Officer Council shows that insurance marketers are too focused on new acquisitions and are missing ways to grow business with existing customers. For the most part, ...

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