Older cars, more uninsured motorists and rate increases are prompting insurers to take a direct approach in communicating with consumers, according to Mintel Comperemedia. Even as advertising and ...
A Webcraft survey released this month found that 77 percent of 2,000 randomly selected people had read direct mail concerning insurance during the past seven days. Webcraft conducted the survey, done ...
CHICAGO--(BUSINESS WIRE)--Even as advertising and marketing budgets shrink across the board, auto insurers continue sending out a steady stream of marketing direct mail offers. Mintel Comperemedia, a ...
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