Auto insurance companies are some of the largest advertisers, with top brands spending upward of $1.5 billion per year, even ...

GEICO's latest online insurance ads have no gecko but are "unskippable." — -- Insurance company GEICO has released another ad campaign to make its commercials irresistibly "unskippable." The ...

Try this on for size: The Affordable Care Act is good for young adults because it'll save them money on health care, leaving them more to spend on liquor and birth control. That's one way to interpret ...

Tiny print ads sent curious readers to a phone number, only to reveal McAlvany Financial Group's larger message – the most important thing to insure is your wealth, and a Gold IRA can help. DURANGO, ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Nationwide has re-teamed with long-time brand ...

Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

The first TV ads from state-run health insurance exchanges created under The Affordable Health Care Act have launched in Oregon, Kentucky, Colorado and Connecticut. Several more states, including ...

The 10 points raised by Baton Rouge lawyer Eric Guirard in a recent letter to the editor are excellent recommendations for lowering automobile insurance rates. He says, however, “Don’t blame the ...