Meta will pause its Reels Play bonus programs on Instagram and Facebook in the US, signaling the platforms will focus on ad-rev share models.

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Instagram's got a new pitch for creators: Get paid for bringing people to the app. The Meta-owned app ...

Instagram has overhauled its monetization system, replacing Reels Play bonuses with an engagement-based model that rewards interactions from followers rather than viral reach. The change, along with ...

TikTok's earnings surge: Expanded monetization tools and TikTok Shop growth have boosted creator income, closing the rate gap with Instagram. Instagram payout overhaul: Reels Play bonuses end in March ...

The bonuses reportedly range from $10,000 to $50,000 per month. To qualify for the payout, creators would have to post videos on Instagram before publishing them on any other platform, including ...