It is generally assumed that the literary creative process, especially poetic creation, starts with an inspiration. Popular descriptions of the poet creating a poem usually conjure up an image of a ...

This article is the last in a series of three from Osprey Health Consulting. In this third article we will cover the importance of insight and measurement in brand planning and provide the brand ...

The online survey process to capture insight on service problems has very low cost. The impact is likely to be very positive in the retention of existing customers as well as future customers who ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...

This article is the last in a series of three from Osprey Health Consulting. In this third article we will cover the importance of insight and measurement in brand planning and provide the brand ...