Informative advertising seeks a presentation of product facts in a formal manner, including presenting findings from independent studies and safety assessments, to attract customers and sell a product ...

When looking at making advertisements companies need to determine what type of ad they want to make. Is it an informative ad where the client learns about the product, is it a reminder ad where we are ...

This paper presents a theory of political competition with campaign contributions and informative political advertising. Policy-motivated parties compete by selecting candidates and interest groups ...

According to an email survey by the Yellow Pages Research Institute that addressed consumers' changed attitudes toward the advertising they consider when making purchase decisions, more than nine out ...