Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of ...

Influencer marketing is well past its experimental phase. It is now firmly established as an important type of online marketing, and it is for more than just small businesses and startups, who can’t ...

As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. So how can your brand reach ...

Hold it right there, brands. Before you sign up a few YouTube and Instagram stars to help sell your latest products, have you considered all the things that can go wrong? Because it’s a gotcha world, ...

This article is more than 6 years old. But we’ve all seen those celebrity endorsements that lacks a believable passion for the product. This lack of believability opened channels for more grass roots, ...

Simply put, influencer marketing is using the voice of a thought or industry leader to get your brand’s message to your audience on your behalf. It’s an easy way to use the celebrity status of a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mendel Cohen In recent ...

This article is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker and TikTok Trend Tracker, weekly Technology and ...

Founder and CEO of Heepsy, an influencer marketing software which makes it easy to find and choose the right influencers for your campaigns. Influencer marketing works, but don't just take my word for ...

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C ...