Connected Capability, today released a new research report - TheFuture of Brand Influence - revealing how the dynamics of brand growth are being reshaped by a fragmented and increasingly complex ...

The philosopher and cultural critic Marshall McLuhan once wrote that “A point of view can be a dangerous luxury when substituted for insight and understanding.” As people continue to march across the ...

Given AI’s potential to transform industry practices now and in the future, 59% of practitioners view it more favorably than not, new research revealed. “The Digital Lead: 2024 Advertising Insights & ...

In the upcoming five years, AI is set to become as widespread as the internet itself. Marketers need to learn how to harness this new "utility" to develop innovative marketing strategies, automate ...

SAINT PETERSBURG, Russia--(BUSINESS WIRE)--Over the past five years, influence marketing has shifted rapidly from being an experimental type of advertising through to the main avenue for brands. Artem ...

Despite the proliferation of digital media, broadcast radio has proven to be a durable medium for small and large companies to advertise their products and services. The Radio Advertising Bureau ...

We live in a modern society in which the media has a huge influence on people. One agenda the media appears to promote is the concept of consumerism. Every day when I check social media or watch ...

NEW YORK--(BUSINESS WIRE)--LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has released research today in partnership with ...

In this article, we replicate and extend Eisend's (2008) pioneering work on first-person effects (FPEs) in the context of scarcity appeals in advertising, using "influence of presumed influence," a ...

Marc Westray of Interpreters Unlimited, has been named to the San Diego Business Journal’s 2026 Leaders of Influence in ...

Context: Exposure to retail tobacco marketing is associated with youth smoking, but most studies have relied on self-reported measures of exposure, which are prone to recall bias. Objective: To ...

Restrictions on TV and online junk food advertising have come into force with the aim of better protecting children from its ...