Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. In today’s marketing landscape, attribution models are commonly ...

OpenAI said that it stopped five covert influence operations that used its AI models for deceptive activities across the internet. These operations, which OpenAI shutdown between 2023 and 2024, ...

Oct 9 (Reuters) - OpenAI has seen a number of attempts where its AI models have been used to generate fake content, including long-form articles and social media comments, aimed at influencing ...

Microsoft is launching a research project to estimate the influence of specific training examples on the text, images, and other types of media that generative AI models create. That’s per a job ...

A new study from Anthropic, UC Berkeley, and others reveals that AI models may also be learning from each other, via a phenomenon called subliminal learning, not just from humans. Not exactly ...

Full Circle Insights updated its Campaign Influence app with three customizable campaign influence models designed to help users measure campaign success by leveraging insights beyond first and last ...

I have always been intrigued by the concept of influence, both in one’s personal life and, especially, in a business setting. The idea that someone can enter a high-stakes meeting; put forth a ...