Doomsday losing IMAX screens to Dune: Part Three and dismissed Infinity Vision as a marketing gimmick on Disney's part.

Disney has announced Infinity Vision, a new premium theatrical format that will compete with IMAX, and we have some big questions about it.

Watching a highly anticipated blockbuster on a massive screen is a feeling you just cannot replicate on your living room couch. The Walt Disney Studios knows this, and they are doubling down on the ...

If you’re in the market for about 1,700 80-foot wide projection screens, then you’re in luck. According to the Wall Street ...

Disney has introduced Infinity Vision, a premium large-format theater certification, as an alternative to IMAX for upcoming major releases. The move follows IMAX’s decision to give priority to another ...

IMAX has thrown shade at Disney's plans to launch Infinity Vision for the Avengers: Endgame re-release, arguing that it's a ploy to make up for Avengers: Doomsday not playing on IMAX screens.

The Walt Disney Studios and its global theatrical exhibition partners announced a new premium certification program designed to change how audiences find the best big-screen experience. The studio ...

Disney (DIS) is debuting Infinity Vision, a new movie format to rival IMAX (IMAX). Infinity Vision will be unveiled with the studio's Avengers: Doomsday December 18 release. To qualify for the ...

Walt Disney Studios says Infinity Vision will let audiences know which theaters “offer the biggest, brightest and most immersive cinematic experiences” by setting “a new benchmark for theatrical ...

Disney has called on the Avengers to help launch its new format, but the timing has raised eyebrows ...

The Russo Brothers and Kevin Feige did more than just reveal new footage of Avengers: Doomsday at this year’s CinemaCon in Las Vegas. They also announced an entirely new way to experience Disney’s ...