Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. We are living in an age of convenience — a time where ...

Air Canada – a founding member of the Open AXIS Group and a major architect of the Distribution 2.0 Indirect Channel model – reports it has completed rebuilding and enhancing its New AC2U airline ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Distribution may not be the sexiest aspect of a marketer’s job, but it is certainly one of the most important and should be a key part of any brand strategy. It is arguably even more critical in today ...