As the lines between the gaming and non-gaming worlds continue to fade, gaming publishers are unlocking a massive opportunity: non-gaming advertisers. We’re already seeing a surge of in-app ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...

Jon has more than 20 years’ experience managing complex technology and business change projects across different market sectors, including retail, banking, and hospitality and leisure. Jon joined ...

AppLovin’s APP narrative has evolved from game development to algorithm-led precision, marking a bold transformation few technology companies attempt. Once constrained by the volatile rhythms of ...

This article first appeared on GeeMee's blog page. In today's diverse mobile market, no single monetisation strategy fits all apps. Users vary widely in their preferences—some purchase premium ...