For nearly two years, the world’s biggest tech companies have said that AI will transform the web, your life, and the world. But first, they are remaking the humble search engine. Chatbots and search, ...

AI agents and bots are reshaping the future of search. This shift represents a comprehensive transformation of the consumer journey and necessitates a re-evaluation of how companies adapt their ...

OpenAI’s ChatGPT Search officially launched and generative engine optimization (GEO) just became a lot more important. Most of the major players in generative AI search – ChatGPT, Perplexity and ...

For over a decade, E-A-T (expertise, authoritativeness, and trustworthiness) has played a role in search rankings, first introduced in Google’s Search Quality Rater Guidelines in 2014. But with the ...

In the rapidly evolving landscape of artificial intelligence, the very definition of "search" is undergoing a profound transformation. No longer confined to simple keyword matching, enterprise search ...

Senior Lecturer in Digital Ethics, Centre for AI and Digital Ethics, School of Computing and Information Systems, The University of Melbourne Damiano Spina has received funding from the Australian ...