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TikTok sale puts app’s algorithm in the spotlight – a social media expert explains how the For You Page works and what changes are in store

President Donald Trump announced on Sept. 19, 2025, a preliminary agreement for the sale of a majority stake in TikTok from Chinese tech giant ByteDance to a group of U.S. investors following Trump’s ...
The Conversation

TikTok’s new owner puts app’s algorithm in the spotlight – a social media expert explains how the ‘For You’ page works

Kelley Cotter has received funding from the National Science Foundation. Chinese tech giant ByteDance finalized its agreement to sell a majority stake in its video platform TikTok to a group of U.S.