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TikTok sale puts app’s algorithm in the spotlight – a social media expert explains how the For You Page works and what changes are in store

President Donald Trump announced on Sept. 19, 2025, a preliminary agreement for the sale of a majority stake in TikTok from Chinese tech giant ByteDance to a group of U.S. investors following Trump’s ...
SFGate

TikTok’s new owner puts app’s algorithm in the spotlight – a social media expert explains how the ‘For You’ page works

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Kelley Cotter, Penn State (THE CONVERSATION) Chinese tech giant ByteDance finalized ...
The Conversation

TikTok’s new owner puts app’s algorithm in the spotlight – a social media expert explains how the ‘For You’ page works

Chinese tech giant ByteDance finalized its agreement to sell a majority stake in its video platform TikTok to a group of U.S. investors. TikTok announced on Jan. 22, 2026, that it has formed TikTok ...