Before I launched my agency, I worked for several others and noticed a troubling trend. Many focused solely on creating new on-site content for their clients, often neglecting older posts and pages.

We’re more than halfway through 2025, and SEO has already changed names many times to take into account the new mission of optimizing for the rise of large language models (LLMs): We’ve seen GEO ...

Google removed the ability to see 100 search results per page and both third-party tracking tools and maybe even Search Console seem off since. If you are trying to understand your ranking position, ...

All eyes are once again on Google and a new project to improve its search engine dubbed Caffeine. Caffeine is intended to improve the size, indexing speed, accuracy, comprehensiveness and other ...

Google AI Overviews no longer hold the top spot for U.S. desktop search results 12.4% of the time. That’s a significant change from a month ago, when less than 2% of AI Overviews ranked below Position ...