Research continues to indicate how imperative it is for us to start protecting our memory earlier in life. But when it comes to implicit vs. explicit memory, what’s the difference? Why are they ...

This post is in response to Intuition Rules: Why therapists rarely say "Just pull yourself together!" By Jeremy E. Sherman Ph.D., MPP In my last article I argued that intuition is powerful but not ...

Why some memories never leave us ...

In my last article I argued that intuition is powerful but not always right. We try to override intuition with will power, saying things like "from now on I won't be irritated with you." A better bet ...

People with Alzheimer's disease clearly have deficits in explicit memory—the type that can be deliberately accessed. But there is good evidence that some implicit memory processes—those "subconscious" ...

Using current knowledge about implicit memory, this paper provides a testable psychological mechanism by which advertising can persuade sub-consciously. A case study is presented that illustrates how ...

Memory is the way your brain takes in and stores information so you can use it later on. Memories define who you are in a lot of ways. They help you recall things like important dates, facts, and even ...