The Implicit Association Test (IAT) was created by Anthony Greenwald and colleagues [1] and measures the strength of automatic associations people have in their minds. Many people have taken the test ...

The Implicit Association Test works by asking participants to categorize groups of people with “good” words like “nice” or “laughter” and “bad” words like “nasty” or “rotten.” Its results are ...

I saw that article also.. I really am looking forward to trying it, but since im on my way to bed, I going to try it tommorow when I have more free time.

The April arrest of two black men at a Philadelphia Starbucks has reignited public discourse on the topic of racial discrimination. Arguments proposed by the most vocal critics of the incident, who ...

Citations: Brendl, Miguel, Arthur Markman, Claude Messner. 2001. How do Indirect Measures of Evaluation Work? Evaluating the Inference of Prejudice in the Implicit Association Test. Journal of ...

Let’s imagine you are glucose intolerant. We have two psychological tests that we want to use to predict the choice that you will make when you are presented with two items of food. One is the ...