We all know that content is king when it comes to SEO. However, winning SEO strategies today demand more than just good textual content. Good content today also includes video. A video SEO strategy is ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Almost one-third of Americans say they are online “almost ...

The B2B market is following B2C’s lead when it comes to online buying preferences and expectations. According to research by Forrester Consulting for Accenture and Hybris Software, 49 per cent of B2B ...

Healthcare Success Strategies has launched a new six-video instructional series designed to help healthcare providers and corporations implement video as part of their marketing efforts. The free ...

Best-in-class retailers are leveraging video analytics to better strategize workforce management and optimize customer engagement initiatives in-store. During a previous ViewPoints article, Verlin ...