When you lose something important, you want to get it back. That’s the human instinct driving the conversation around signal loss. Marketers rightly feel an urgency to get back to a higher level of ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 9 hours 41 min ago By Bradley Johnson - 21 hours 6 min ago By Ad Age and Creativity Staff - 21 hours 7 min ago By Keira Wingate - 1 ...

Data plays an integral role in the success of a marketing campaign. Without data, it's impossible to understand what your customers want or how they interact with your brand online. Modern businesses ...

Hightouch’s new Snowflake-native solution allows enterprises to assemble, own, and activate their own multi-vendor identity graphs directly in Snowflake SAN FRANCISCO, September 23, 2025--(BUSINESS ...

This article is sponsored by Throtle. As consumers bounce relentlessly across an increasingly wide array of devices and applications, the data trail they leave behind becomes more and more fragmented.

WILMINGTON, Del., Feb. 25, 2025 /PRNewswire/ -- Data360, Inc. has expanded the data available in its Identity Graph to allow deeper identity mapping, which is essential for healthcare marketers ...

Carolyn Corda is CMO at ADARA. Despite being the backbone of programmatic advertising since the launch of the first banner ad in 1994, the third-party cookie’s reign is set to come to an end. In under ...

Over the past decade, marketers have become experts in identity resolution. We’ve mapped behaviors across devices, stitched together customer records, and built sprawling graphs that promise a ...

Marketers want more consented ID coverage to power greater addressability. But to do that, they need a cost-conscious commercial model that utilizes only the strongest linkages across multiple ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Identity resolution is defined as the process of linking online activity ...

This year was the year AI went mainstream. Across industries, autonomous agents began shaping decisions and managing workflows at an unprecedented scale. Yet as AI gained speed, most organizations ...