There are lots of reasons that logos evolve. We take a look at Snap-on's evolving branding and how the visual changes reflect ...

When you get a spontaneous call from the president of Nintendo of America, you don’t ask too many questions. You just take the call. That’s the advice that was given to designer Chris Maple by a ...

The Superman logo is one of the most instantly recognizable symbols in the world. Yet, even the most dedicated Man of Steel ...

When it comes to American automotive history, few cars have been able to leave a lasting legacy while also continuing to be produced. Some models that were only able to manage the former include icons ...

SALT LAKE CITY — The new Utah Jazz look pays homage to the iconic 90s mountain logo and colors. FOX 13 News sat down with the man behind that iconic look to learn about his process as he created what ...

If it ain’t broke, the saying goes, don’t fix it. But New York City has decided otherwise. As the New York Times first reported, the city is introducing a new branding campaign that will look awfully ...

The cognitive dissonance between the name and the color made us all question ourselves—and remember the brand. The answer lies in the company’s long history. Founded in 1924 and named Yellow due to an ...

Jerry West, "The Logo," died on Wednesday. For over 50 years, West's silhouette has been the defining image of the NBA, but the story behind the clean red, white and blue logo we all know is a lot ...

The Buffalo Bills' logo ranks among one of the most iconic in the NFL today, and in turn, one of the most enduring. Last Friday, April 5, officially marked the 50th anniversary of the Bills' iconic ...

CHARLOTTE — The sun always rises in the east, and an east Charlotte community group can now claim it as its own. CharlotteEAST says after years of dead ends and waiting, they officially own the ...

Elon Musk's announcement suggests a significant change to Twitter's iconic bird logo, replacing it with a bold "X." Musk, known for his roles at Tesla and SpaceX, shared his vision on Sunday (July 23) ...

John Gordon, who was credited with designing the Green Bay Packers' iconic logo, died Saturday at the age of 83, according to Mallory Allen of Fox 11 News. Per Allen, Gordon was attending St. Norbert ...