Caroline de Mareüil-Villette of Cabinet Plasseraud outlines how to determine the value of intellectual property and explains why companies should do it Valuation is now trendy: an increasing share of ...

Intellectual property refers to a company's patents, trade secrets, trademarks, copyrights, know-how and data. Experts recommend that companies incorporate IP value strategy programs into their core ...

When it comes to using patents to provide more brand and shareholder value, some companies may be getting in the way of their own success. In the following excerpt from their chapter in the book From ...

As AI empowers us to track more and better KPIs, the IP industry is finally being equipped with the data and capacity it needs to provide tangible indicators of return on IP investment, says Marcia ...

This is an Insight article, written by a selected contributor as part of WTR's co-published content. Read more on Insight In an innovation-driven economy, intangible assets such as patents, trademarks ...

Intellectual property assets drive innovation and generate revenue. Companies use patents, trademarks and copyrights for a variety of reasons, such as to differentiate themselves and to compete in the ...

Your code, algorithms, and brand may be worth more to investors than your revenue—if you know how to position them. We’re living in the innovation economy, and intellectual property has evolved from a ...

This is an Insight article, written by a selected contributor as part of WTR's co-published content. Read more on Insight In today's economy, a company’s true value and future potential are no longer ...