“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by Auren Hoffman, CEO, Rapleaf. IP addresses are the fabric of the Internet— ...

Google is looking to phase out third-party cookies from Google Chrome next year. The company will continue to track users through a different method, which has seen its fair share of criticism so far.

On February 16, Google implemented a significant shift in its advertising policies, allowing advertisers to collect IP addresses and use device fingerprinting – two tracking methods that had been ...

The big picture: The IP address is a fundamental component for connecting a PC, a smartphone, or any other digital device to the internet. The global network primarily consists of IP addresses and ...

ProtonMail has been busted holding onto the IP addresses of a French climate activity, as well as their browser fingerprint -- after Swiss authorities requested the data. VIEW GALLERY - 3 IMAGES ...

IP address tracking has always been depicted as the ultimate tool for tracking movie locations. There is always a geek who punches in the numbers and gets the device’s exact location. In reality, IP ...

Nearly three years ago, Google proposed a new "Gnatcatcher" system to help anonymize internet traffic and cut down on cross-site tracking. Soon, Google will roll out an updated version of that ...

If you've noticed Facebook continuing to deliver location-based ads even with all location services disabled, you're not alone, and that's because Facebook continues to use data like your IP address ...

You can track the Internet Protocol, or IP, addresses of WordPress posts to help you monitor the activity on your site. An IP address identifies a particular computer on the Internet, and the address ...

iCloud Private Relay's flaw has been leaking the IP addresses of its users, rather than its promise to prevent third-party from tracking private info, according to recent research. SAN FRANCISCO, CA - ...