At its heart, marketing is the practice of connecting people or businesses with products and services they need and want. Being able to understand your customers' needs is critical to providing the ...

As marketers, we have to be aware of shifts in consumer behavior and technological advancements. The reason is simple: Businesses that continuously refine their approaches, especially in online ...

If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. A user’s intent is the reason behind their query. Search engines aim to ...

Local search intent is defined as the goal a searcher has when they type a query into a search engine when seeking a resource in a specific geographic location. The local searcher could be looking for ...

Optimizing content starts with knowing what the search intent of your customer really is. Learn to create a strategy around search intent. When thinking about optimizing content, your top priority ...

Standalone broad keyword strategies belong to the past. In 2021, the combination of Google’s focus on user experience and intent, alongside the rise of conversational search and applications such as ...

What are intent-based architectures in blockchain technology? As blockchain technology continues to evolve, a new paradigm known as intent-based architecture is gaining traction within the developer ...

Intent-based networking is progressing with properties that deliver all kinds of benefits. David Lenrow discusses the benefits to building intent-based SDN systems. When many people work independently ...

A quiet revolution is underway transforming how we use blockchains, and at its core is one of crypto's latest buzzwords: "intents." Simply defined, an intent is a specific goal a blockchain user wants ...