At UT Austin, undergrads from an array of disciplines are learning about design thinking by exploring the same problems IBM is actually working to solve. IBM is indeed an enormous presence in the ...

Even if your startup is much smaller than IBM (with its 375,000 employees), you can learn from the company’s experiences in changing a culture. IBM’s insights mirror those recently shared by Pepsi ...

IBM Chief Design Officer Billy Seabrook talked about the company's use of Adobe's generative AI tool Firefly and how it boosted productivity for design staffers. With the rollout of Adobe Firefly last ...

Since 2013, IBM Corp. has been taking a new approach to the design of its products. With the hiring of 1,300 designers from places like Rhode Island School of Design and the Parsons School of Design ...

IBM's newly unveiled Design Language for Web and mobile doesn't lock users into templates, but it's also much less immediately functional IBM’s reinvention over the last few years has revolved mainly ...

In response to growing demand, IBM is spending $100 million to acquire talent and open Interactive Experience labs around the world. The world is waking up to design thinking. Today, IBM is announcing ...

IBM will pour $3 billion into computing and chip materials research over the next five years, as it rethinks computer design and looks to a future that may not involve silicon chips. The computer ...

IBM announced Tuesday that it has acquired the Berlin-based creative digital agency Aperto. Financial terms were of the deal were not disclosed. Big Blue said it plans to use Aperto to build out IBM ...

IBM Research said it has created a battery design that doesn't use heavy metals and could ultimately outperform lithium-ion batteries on multiple fronts. The IBM Research battery is built with ...