"ECAPI creates a shared language that can reduce integration overhead while still supporting innovation," said Barbara Kalicki, Associate Director, Publicis Sapient. "It allows retailers and platforms ...

NEW YORK, Jan. 6, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can ...

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...

NEW YORK—As digital advertising enters a new era shaped by AI, privacy enforcement, and the unraveling of traditional identity systems, the Interactive Advertising Bureau has announced that the IAB ...

IAB Tech Lab Tuuesday announced an roadmap for agentic that builds on existing standards, intended to provide a secure, interoperable approach for digital advertising. The idea is to support all ...

Strict adherence to MRC (Media Rating Council) standards, eliminating data discrepancies in third-party measurement tools (IAB Tech Lab verified data), ensuring authentic verification of critical ...

IAB Tech Lab has released a roadmap outlining how agentic buying and selling can scale across digital advertising by ...

NEW YORK—-IAB Tech Lab, the global digital advertising technical standards-setting body, has announced two major developments in a work on privacy-focused standards ...

The IAB Tech Lab is having its Howard Beale moment with the web browsers. “We’re mad as hell, and we’re not going to take it anymore,” said IAB Tech Lab CEO Tony Katsur. Through excessive limitations ...

GUANGZHOU, China, April 10, 2025 /PRNewswire/ -- TopOn Mediation has officially passed the IAB Tech Lab Open Measurement Software Development Kit (OM SDK) compliance certification, becoming an ad ...